40 Minutes of Hell

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In the early 1990’s, Arkansas enjoyed unprecedented attention and success. Former Governor Bill Clinton was sworn in as President of the United States while the University of Arkansas became one of the top men’s college basketball programs in America. The man behind the Razorbacks’ rise to prominence was head coach Nolan Richardson and his “40 minutes of hell” playing style – turn up the pressure for an entire game and the opponent will eventually break down. It was an approach that embodied Richardson’s personality. Growing up in El Paso, Texas, the coach endured segregation that he carried with him into adulthood. When Richardson became a coach after his playing days at Texas Western University, he looked for players who could execute his intense full court system. After a successful run at Tulsa, in 1985 Richardson became the first African-American head coach in the Southwest Conference when he took over the Arkansas men’s team.